How YOU can Measure your Social Media & In-Person Engagement FREE of Charge?

Within business and our personal lives, we are continually looking for ways to educate people through things such as email, social media, blog posts, associations, etc in order to show our expertise and/or leadership in the fields we consider ourselves experts in. However, even our best tips, practices, case studies, questions and answers, etc often end up leaving us with no real way to measure our successes. Or maybe not?  
 

Since our agency consults on things such as these, we thought this week we would share a few tips on some of the items, which are out now that could help you measure your online and in-person networking efforts. If you use social media to produce, content (personally or professionally) then you may or may not know about the program referred to as HootSuite. Regardless of the reasons people or companies use HootSuite the most important thing to remember about this tool is that it allows you to control, manage, and analyze multiple online social media mediums such as Facebook, Twitter, LinkedIn, FourSquare, etc. The best part of this is that you can add up to five accounts for FREE or subscribe to another plan that starts around $5.99 a month and gives you access (even the FREE accounts do) to analytics such as those found in other programs like Google Analytics or Facebook Page Insights. Please study, learn, and use these analytics if you are not already, as you may be surprised at what you might find out about how your message(s) are being received by your friends, followers, and acquaintances online.
Another must have and know how in the social media or blogosphere realm, which will help you measure your social media engagement that you must learn and utilize are three very similar programs (1) Klout (2) PeerIndex, and(3) EmpireAvenue. Klout, PeerIndex, and EmpireAvenue use data from various networks such as Facebook, Twitter, YouTube, WordPress, Blogspot, Tumblr, Flickr, Google+, etc to measure the different amounts of influence you have on your networks or other networks that are tied to you somehow (i.e. ReTweets, Mentions, Likes, Share Purchases, etc), while giving a user and/or company a number based from 1-100. These mediums should leave a person or company with little ambiguity, as to whether their messages are being received well or not regardless of the mediums, they are using to send the message(s). In other words the higher your Klout, PeerIndex Score, or Share Price the more likely your messages are being received by your network or not.
Lastly, if you are scared on the new ways (analytics) to measure your online effectiveness or engagement of friends, followers, or acquaintances than you can use the old way(s) to judge your material and that is by looking deep into your senses and motivations for engaging users to begin with. OK, so you are asking how can you do that? Easy, if you are like us and strapped for time carry around a little notebook. When you expose something either online (social media) or in-person (personally or professionally) jot down a note when you feel something was received well and other notes when you think the opposite. At the end of a day, week, month, or year review these notes and decide what days, weeks, or months you were most successful and what exactly pleased or displeased your audience and/or audiences. This is old school but still effective even in this new digital age we find ourselves in.
Needless to say, each week we use a variety of these methods (online and in-person) to help determine what others are asking and/or might have questions about, so we can one day become the source you turn to for the advice you seek. Although this week’s tip only tips the iceberg, we can all continue to analyze and melt the ice, along with our works online or in-person in order to tailor our messages to meet the needs of those who seek our advice. Thanks for stopping by, don’t be afraid to speak out to us anytime from anywhere, and we will look forward to seeing you right back here next week with another tip, brought to you… well… by YOU! Until then and as usual, KEEP SMILING

David Dandaneau is a Consultant at [SevenTimesSeven]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via Twitter @ddandaneau or any of the other social platforms you may find him on.


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Simplify your Time & Processes with a Google Gmail Account

Over the last few months, we have continued to preach the importance to our clients of staying up-to-date with all the industry trends either by using social media, networking, subscribing to industry newsletters, or by being the industry news letter. However, we also understand that this can be a very time-consuming process, so we wanted to provide our readers and clients with a few easy to understand and implemental tips online in order to save you time and more importantly money, while reaching even more people.

  • If you haven’t figured this out yet, Google is slowly emerging as the industry leader in several different (working together) segments, which should/will allow you more access to data, find people, services, and businesses and/or better yet them to find YOU easier! Needless to say, if you haven’t already… you should take the time to set up a Google (Gmail account) to start your own Blog (Blogspot), subscribe to Google Alerts, AdSence, Google+, etc, which will allow you to track trends and competition, while reaching everyone else who is already using these tools and/or social mediums.
  • With your Gmail address, (if you haven’t already… start a Blog), while subscribing to other social media sites such as Digg, Delicious, Reddit, StumbleUpon, etc, in order to submit your posts and to reach more people and/or business through RSS feeds. What is good about this method is that all correspondence(s) will be going to one email (personal or company) address yourcompany@gmail.com.
  • Most importantly after you find industry or personal specific news sources, link these directly to your smartphone (that’s if you have one) through apps such as TipB, Pulse, Blogspot, etc. so you consistently train yourself to relay/share important information (i.e. position you/yourself/company as the Industry Leader).
Of course, this is only the TIP of the iceberg, albeit an important one. Therefore, if you would like additional tips, make sure to join us back here next week or if you cannot wait another seven days for Seven Times Seven Tip of the Week, make sure to reach out to us directly via phone, email, or social media and we would be happy to try and guide you in the right direction. Until next time… keep smiling, as it really does look good on YOU!

David Dandaneau is a Consultant at [SevenTimesSeven]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via Twitter @ddandaneau or any of the other social platforms you may find him on.