CHANGE is the One Thing We Can ALWAYS Count On

ChangesEven though there are a million and one ways to describe a happy family there is not a universal way to describe the change(s) you and/or your family will go through. In fact, the one thing that is constant in our lives and that we all can be sure of is that… things will change. Yes, this may mean things will change for the better or they might change for the worse, as more and more people struggle to balance life, work, and the needs of their family and/or lives.

It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. Charles Darwin (1809-1882) English Naturalist

Ever since I was a young boy, I have never been afraid of change. Whether it was going to school, meeting new people, or going to new places I have embraced the changing landscape of my life, which is true to this very moment. However, it wasn’t until yesterday (my niece inspired me to think about this in her Facebook post) that I truly realized that change in my life is the one thing I count on and really look forward to the most. Even though my changing life has had both positive and negative aspects to it, for the most part it has been the negative aspects that have inspired me the most to embrace change further. Yes, I did say negative, since if I never had a negative experience I would have never moved from Michigan to Florida, gotten married/divorced, earned my Bachelor, Masters, or Doctorate, or even became a “Single Dad!”

Change is the law of life. And those who look only to the past or present are certain to miss the future. John F. Kennedy (1917-1963) Thirty-fifth President of the USA

Why then if “change is the law of life,” are so many people often frightened of change? Why don’t more people embrace changes in things such as technology, their lives, careers, or their family structure? Instead of thinking of change as a negative why, don’t we start to use the negative aspects of change as positive motivations for additional change? If you are anything like me you shouldn’t be afraid of change or failing (trust me it as it seems I have failed more than anyone I know) nor should you value other people’s opinions of change more than your own opinion of change. Don’t look at your disappointments in life as negative aspects of change but rather positive motivations for your long-term success(es).

To improve is to change; to be perfect is to change often. Winston Churchill (1874-1965) British politician.

Whether you are single, a cohesive family unit, or even a single parent if you want to be happier why don’t you give change a chance when it comes to advancing yourself, career, or raising healthy/happy children? As a single dad myself, I now realize this more than ever, as change has been the one thing constant enough in my life to help me build additional self-confidence, relationships, and my career even though these things may not had been the things I had always dreamed of. In order to further inspire myself and perhaps you through additional change here are a few things I do/have done over my life to embrace change.

1. Realize that your career and life will consistently change- The economy, people, and your career will change. Instead of feeling sorry about the situation, embrace it and adjust yourself to these changes.
2. Relieve your past experiences- Whether you are looking at positive or negative changes try to mold your future around them. Considering both positive and negative changes in your life will help you avoid these same changes later in life (perhaps this is more easily said then done?)
3. Take note of both positive and negative changes- Perhaps the best thing to do with anything or in this case, change in life is to write them down (i.e. positives and negatives). This should be as easy as starting or maintaining a journal or better yet with the advent of social media use Twitter, Facebook, or anyone of the other social sites to track your changes in your career or family. Remember documenting something in better than nothing in this aspect.

change-egnahc

Everyone whether you are young or old in a relationship or going it alone deserves to live a strong, happy, healthy, and successful life. If you identify both negative and positive changes in your past, perhaps you can do more to shape your future, while molding these changes into motivation that will help you change yourself or others you touch additionally. Remember if you have children to share with them not only the positive changes in your life but also the negative changes, as this also gives are beloved little ones the ammunition they will also need to embrace both the positive and negative changes in their own futures. As with any/all articles I write I would love your thoughts and/or your sharing/connecting further of this article on any of my/your social sites. Thanks again for stopping by and as usual until next time… KEEP SMILING ≧✯◡✯≦✌

Advertisements

B2C & B2B Social Marketing (Facebook, Twitter, etc) Universe Revealed [INFOGRAPHIC]

Over the last several years, online networking  sites such as  Facebook, Twitter, YouTube, Flickr, Instagram, Pinterest, LinkedIn, etc have continued to flourish in both business to consumer (B2C) and business to business (B2B) environments, which has allowed people and companies of all sizes to communicate more effectively, while driving additional traffic that can generate more leads and certainly more sales. However, social media networking can be rather tricky and often fails if you or your company do/does not plan properly or if you do not have a solid social strategy in place to market yourself or brand for communication and monitoring of all B2C and B2B activities.

Not to worry because if you don’t have a lot of time to figure things out our friends at Marketo have put together a detailed Infographic, which can help you understand the B2C/B2B social media universe detailed below.
Of course, we also help businesses understand this unique beast, so if you have questions, please drop us a line or contact us through any of our social media networks and we will be glad to help. Otherwise, thanks for stopping by and happy networking!

(Source: MarketoB2B image via Shutterstock)

Link

seventimessevenllc:

</center><br>Over the last several weeks, we have been experimenting and talking with customers/businesses about Tagging with social media sites such as Instagram, FourSqaure, and Facebook, which allow people or businesses to share photos with one another while tagging other people or businesses with you or them. What fun huh? This can be even more fun if you are looking to meet new people or even looking for or selling new products/services, as people and companies can tag you in them if you so choose.<br />
Well, lets think about that? People and companies can tag you in them if you so choose, as this is extremely important and if you do not change your settings sooner or later in these social network spaces, you will get violated and perhaps even pissed off at your friends, acquaintances, or favorite brands. So, while some social media sites such as Twitter still allow you to @username (much like tagging), which you cant control, if you are using Instagram, FourSqaure, and Facebook, make sure you make it a point to set your personal or business accounts to private or change your settings to approve tags, communicators, and followers first. That way if you are using or with people or companies that want to display something on one of your social profiles, you dictate what it is or what it is not APPROVAL and/or who, what, when, or where you have been.<br />
Here are some other things to remember when using Instagram, FourSqaure, and Facebook tagging :<br />
1.   On FourSqaure you can now tag location and people by using a person or businesses Twitter namespace. This is NEW, so you may not have tried it but FourSqaure will even do an auto complete during your check-in, so if you use this make sure you are checking in with the right person just like with Facebook (ANOTHER reason to set this to approval)<br />
2.   On Instagram you can use GeoTagging, which uses a version of Tagging” powered by FourSqaure for location or  the #Hashtag for popularity (Public Posts) in the caption field or a #Hashtag in the comment field for photos you already uploaded through Instagram </p>
<p>3.   If you want a more target audience (friends, family, businesses) on Twitter make sure to set your feed to private that way those people and companies cant @mention or @reply directly to you (essentially TAGGING you), which will cut down on direct messages and @connects</p>
<p>While tagging has been around for quite some time, with all the different/new social media sites, people and companies are/will continue to look for ways to communicate with you. Tagging or @username @mention @replies @connect are a couple of those ways. Long story short and if you use any of these sites, make sure you continue to check your settings and monitor your pages for tags of people, places, and things (sometimes you are even incorrectly tagged by accident), that way you can dictate what you want or do not want to see and/or promote. Also remember that if you want to promote someone or something to properly tag,  @username, or #Hashtag the other person or business that way they know you are thinking about them.</p>
<p>We sure hope this post helps some of you keep your social media privacy, while sharing with others (make sure they are the right ones) things you are doing, places you are at, and products, and services you love. Now get out there visit some people/businesses, snap some pictures, connect with others, and enjoy. Otherwise, and like usual play nice and dont forget to keep smiling, as it really does look good on YOU!

Over the last several weeks, we have been experimenting and talking with customers/businesses about “Tagging” with social media sites such as Instagram, FourSqaure, and Facebook, which allow people or businesses to share photos with one another while tagging other people or…

Things to Remember When Tagging People, Businesses, Products, and/or Services on Social Media Sites

3 Things to Jump Start your #SocialMedia or #Networking Campaigns

In this new age of networking (online and in-person) what is the one question you ask yourself and others most often? Think about it? If you are like me, you may think the one thing that annoys you most is “pushy people,” or more importantly pushy salespeople. Yes? Have you been to a local Chamber of Commerce or other Networking event and found yourself in the middle of (10) people all trying to sell you something before they even know your name?

Well, just like with many of my other posts through Seven Times Seven, I continue to report to our readers and followers some fantastic ways to get your message across without having to call, email, or text another person to death! Social Media sites such as Facebook, YouTube, Twitter, LinkedIn, Google+, EmpireAvenue, FourSquare, Quora, Redditt, Digg, Pinterest, Tumblr, Scoop-it, StumbleUpon, Etc all allow us to pull other works, ideas, and statements thus increasing you or your brands exposure, which hopefully results in sales if your message was received well. Ah, yes does this sound familiar… being social huh? Anyway, you get the idea and many of you may or may not have heard of the push and pull concept before. However, I am sure, if you are anything like me, that someone in a prior job or even in your family may have introduced you to this concept or was/has tried to sell you or have you sell something extra so they can benefit. The good’ol push and pull strategy, only in this post, I am trying to emphasize to everyone the pull strategy (in content not distribution) versus the annoying push strategies (again in content not distribution) that most of us hate!

 

So, as more people and companies look for additional ways to attract more friends, followers, likes, etc, let’s think about how we can use networking events or social media sites to help each other versus hinder one another, a brand, or company. Great, so how you ask? This week I would like you to think about three simple words (reason, connecting, and forming allies), so you can use these social networking clubs or sites to help another person or company pull their message across multiple platforms versus pushing a sale on them.

1. Reason
First, think about some of the REASONS you or your company might use the push and pull strategy(s). If you are still not familiar with these concepts, please see Push & Pull Promotional Strategy for a very simple explanation but remember I am talking about information and ideas in this post, so please also remember that. Now that you are familiar with the two strategies… what are the reasons you may want to use the pull strategy with networking or social media? Again, isn’t networking and social media about being social versus talking about yourself or selling something? Don’t friends and sales come from your ability to be social in these and other operating platforms? Besides who wants to always hear about you or something you may be selling right? Simply put, the reason you should be on any social media network or at a local networking event is to provide information, so you can give someone else another REASON to stay in contact, like, follow, or buy something from you at a later date. This is being the true industry expert and a main reason to pull people together not push them away!

2. Connect
While many of us find that CONNECTing with others often involves a phone call after a phone call, follow up email after email, and annoying direct messages (more like pushing), whereas connecting should really be about connecting to others with REASON for them to help pull your message or product along just like in the distribution channel processes. Does that make since? Since we are focusing on social media and networking in this post, moving forward in your campaigns start to think about ways that you can CONNECT (share, tweet, retweet, like, pin, +1, etc) with others to help them spread their message(s). Simply, connecting one person to another, basically means that you are trying to bridge a gap between someone in your network (business or personal) and someone else, so everyone sees the value in the engagement or new acquaintance. Thus, both parties should see more exposure, friends, followers, and/or sales. Sounds easy enough right? So why do people continue to look to connect to others for self or company gain instead of first trying to get a message across? Start today by helping to break this mold and pull more messages through your networking efforts or social media sites and see if you can actually CONNECT (pull) even more people into the conversation. Heck, curate something; re-pin, share, or retweet and see how that/these help expand your networks and/or connections.

3. Form Allies
Lastly and with any networking or social media strategy as I (Seven Times Seven) have been discussing let’s not forget about one of the most important parts in trying to pull your/someone else’s message across any channel. Regardless of what network you are using, remember again to equally share and help one another; otherwise, one party may feel as if the other party is not doing as much as they can to help the other. Consider this your marriage and form strategic alliances with allies that will help amplify your personal or business message. All too often this seems so easy but all too often it fails (just like marriage), as we forget to reinforce the value we bring to a local or online network. If more people and companies would stop competing for friends and business and start forming ALLIES, more friends and sales will surely follow. People and companies value partners and regardless if you are competing in the same industry or among the same friends just remember to create value that keeps people coming back for more. When value is created, more alliances are formed, and more pulling of messages will come.

Surely, by identifying a reason, connection, and ally you and/or your company will take the next step in building stronger relationships that ultimately results in more sales. As many of you know, I (Seven Times Seven) is a consulting agency and thanks again to our clients, friends, and followers, we were able to once again provide our readers with another piece of important information that you can also pass along to your friends, followers, partners, or acquaintances; thus, increasing ours (mine) and your own value. Until next week, I will look forward to also sharing your information and connecting more with you online and/or in-person. In the meantime, please contact David Dandaneau with additional thoughts or questions that I can help answer next week in Seven Times Seven’s weekly tip. Oh ya, don’t forget to KEEP SMILING!

Link

What are you doing with social media online that is helping you grow your business locally, regionally, or nationally? Try these (personally or professionally) if you haven’t already!

seventimessevenllc:

As many of you know we (Seven Times Seven, LLC) help small business owners navigate seven (i.e. Payroll, Workers’ Compensation, Professional Employer Organizations (PEOs), Wireless Devices, Social Media, CRM, and Website Design & Integration) distinct (sometimes challenging) segments required…

Seven Times Seven: Why you Need to Identify your #SocialMedia Influencers and Competition!

Link

If you want to track your online or “social media” efforts to produce REAL ROI… try these simple tips! Cheers!

seventimessevenllc:

Within business and our personal lives, we are continually looking for ways to educate people through things such as email, social media, blog posts, associations, etc in order to show our expertise and/or leadership in the fields we consider ourselves experts in. However, even our best tips,…

How YOU can Measure your #SocialMedia & In-Person Engagement FREE of Charge?