3 Things to Jump Start your #SocialMedia or #Networking Campaigns

In this new age of networking (online and in-person) what is the one question you ask yourself and others most often? Think about it? If you are like me, you may think the one thing that annoys you most is “pushy people,” or more importantly pushy salespeople. Yes? Have you been to a local Chamber of Commerce or other Networking event and found yourself in the middle of (10) people all trying to sell you something before they even know your name?

Well, just like with many of my other posts through Seven Times Seven, I continue to report to our readers and followers some fantastic ways to get your message across without having to call, email, or text another person to death! Social Media sites such as Facebook, YouTube, Twitter, LinkedIn, Google+, EmpireAvenue, FourSquare, Quora, Redditt, Digg, Pinterest, Tumblr, Scoop-it, StumbleUpon, Etc all allow us to pull other works, ideas, and statements thus increasing you or your brands exposure, which hopefully results in sales if your message was received well. Ah, yes does this sound familiar… being social huh? Anyway, you get the idea and many of you may or may not have heard of the push and pull concept before. However, I am sure, if you are anything like me, that someone in a prior job or even in your family may have introduced you to this concept or was/has tried to sell you or have you sell something extra so they can benefit. The good’ol push and pull strategy, only in this post, I am trying to emphasize to everyone the pull strategy (in content not distribution) versus the annoying push strategies (again in content not distribution) that most of us hate!

 

So, as more people and companies look for additional ways to attract more friends, followers, likes, etc, let’s think about how we can use networking events or social media sites to help each other versus hinder one another, a brand, or company. Great, so how you ask? This week I would like you to think about three simple words (reason, connecting, and forming allies), so you can use these social networking clubs or sites to help another person or company pull their message across multiple platforms versus pushing a sale on them.

1. Reason
First, think about some of the REASONS you or your company might use the push and pull strategy(s). If you are still not familiar with these concepts, please see Push & Pull Promotional Strategy for a very simple explanation but remember I am talking about information and ideas in this post, so please also remember that. Now that you are familiar with the two strategies… what are the reasons you may want to use the pull strategy with networking or social media? Again, isn’t networking and social media about being social versus talking about yourself or selling something? Don’t friends and sales come from your ability to be social in these and other operating platforms? Besides who wants to always hear about you or something you may be selling right? Simply put, the reason you should be on any social media network or at a local networking event is to provide information, so you can give someone else another REASON to stay in contact, like, follow, or buy something from you at a later date. This is being the true industry expert and a main reason to pull people together not push them away!

2. Connect
While many of us find that CONNECTing with others often involves a phone call after a phone call, follow up email after email, and annoying direct messages (more like pushing), whereas connecting should really be about connecting to others with REASON for them to help pull your message or product along just like in the distribution channel processes. Does that make since? Since we are focusing on social media and networking in this post, moving forward in your campaigns start to think about ways that you can CONNECT (share, tweet, retweet, like, pin, +1, etc) with others to help them spread their message(s). Simply, connecting one person to another, basically means that you are trying to bridge a gap between someone in your network (business or personal) and someone else, so everyone sees the value in the engagement or new acquaintance. Thus, both parties should see more exposure, friends, followers, and/or sales. Sounds easy enough right? So why do people continue to look to connect to others for self or company gain instead of first trying to get a message across? Start today by helping to break this mold and pull more messages through your networking efforts or social media sites and see if you can actually CONNECT (pull) even more people into the conversation. Heck, curate something; re-pin, share, or retweet and see how that/these help expand your networks and/or connections.

3. Form Allies
Lastly and with any networking or social media strategy as I (Seven Times Seven) have been discussing let’s not forget about one of the most important parts in trying to pull your/someone else’s message across any channel. Regardless of what network you are using, remember again to equally share and help one another; otherwise, one party may feel as if the other party is not doing as much as they can to help the other. Consider this your marriage and form strategic alliances with allies that will help amplify your personal or business message. All too often this seems so easy but all too often it fails (just like marriage), as we forget to reinforce the value we bring to a local or online network. If more people and companies would stop competing for friends and business and start forming ALLIES, more friends and sales will surely follow. People and companies value partners and regardless if you are competing in the same industry or among the same friends just remember to create value that keeps people coming back for more. When value is created, more alliances are formed, and more pulling of messages will come.

Surely, by identifying a reason, connection, and ally you and/or your company will take the next step in building stronger relationships that ultimately results in more sales. As many of you know, I (Seven Times Seven) is a consulting agency and thanks again to our clients, friends, and followers, we were able to once again provide our readers with another piece of important information that you can also pass along to your friends, followers, partners, or acquaintances; thus, increasing ours (mine) and your own value. Until next week, I will look forward to also sharing your information and connecting more with you online and/or in-person. In the meantime, please contact David Dandaneau with additional thoughts or questions that I can help answer next week in Seven Times Seven’s weekly tip. Oh ya, don’t forget to KEEP SMILING!

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This is an analysis that details the importance of classifying employees correctly when obtaining workers compensation coverage. Also reviewed are some reasons why Professional Employer Organizations (PEOs) could be the answer for your company or small business.

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Each and every day we continue to educate business owners online and in the area who may be still struggling to understand the value with the Professional Employer Organization (PEO) model and/or the pricing strategies available to them if they chose a PEO arrangement. Nonetheless, this week in…

Who is the NCCI & What is The Importance of Proper Workers Compensation Classification Revistied? #SmallBusiness

What are the benefits of outsourcing HR or Payroll Services? Is a Professional Employer Organization (PEO) the Answer?

In July, 2011 while visiting online questions through a HOT new social media medium (Quora) a user asked the question “What are the benefits of outsourcing HR and payroll services?” Since this and what the differences are between a Professional Employer Organization (PEO) in combination with human resources, versus a payroll provider are common questions in our consulting practice, we wanted to supply our answer and re-address to our readers our views this week in our weekly tip.

As we stated last week there are many reasons a person or company chooses to outsource anything and depending on a person’s credibility, experience, or industry knowledge they should be able to help you to decide on a provider that actually meets your needs… not theirs! In regards to payroll, and Human Resources (HR) in combination with PEOs there are quite a few things that you need to know about each and/or evaluate in order to make a sound business decision that will ultimately end up helping you save time, energy, and money. David Dandaneau wrote on Quora “PEOs provide organizations with payroll services, access to workers compensation policies, help in managing their human resources, risk management (i.e. employee manuals and other services), which at times may be difficult for these same organizations to manage on their own. As a result of this more efficient way of managing workplace processes and workplace safety, companies can further reduce administration costs while remaining focused on their core business strategy. PEOs also help companies gain more control over their costs of worker compensation coverage since most of the time workers’ comp rates are based on actual hours worked, so a company is exactly even every week and the worry of tax penalty goes away because the PEO pays all the state and federal taxes under their FEIN.”
According to the U.S. Department of Labor, almost all PEOs help small and large organizations alike with their hiring practices (HR) by attracting and retaining good employees, while reducing their employee turnover and unemployment compensation claims, which is extremely critical in today’s working environment. Because most employee leasing companies also represent a number of different employers these companies regardless of location, usually have access to a larger pool of workers. In turn, having access to a larger pool of workers can often help lower the costs associated with certain employee benefits such as health, dental, or supplemental insurance, and even 401(k) retirement plans, which many companies cannot afford individually but now can because of the buying power of an employee leasing company.
On the other hand, if you are looking for reasons why you would outsource your payroll much like in a PEO arrangement there are several reasons. The first is you avoid paying an IRS penalties since most payroll companies provide a “tax guarantee” that ensures customers pay no penalties and according to a recent IRS report about 40% of all small businesses pay average yearly penalties of $800 or more per year because they filed late and/or supplied incorrect filing information. Secondly, and just like in a PEO arrangement the direct cost of processing your payroll goes away. In another recent study conducted by the University of Texas-Arlington they showed this expense can be as large as 8.5% of the total yearly gross payroll, which obviously frees up your time and money to invest in other money generating activities, while avoiding any unnecessary headaches associated with keeping up with technological advances. Thirdly, you are able to offer direct deposit, which most of the time can be extremely difficult if you do not use a payroll company. Finally, you are able to leverage the experience of the outside payroll processor as many organizations that employee payroll processors make sure they are Certified Payroll Processors (CPP), which means you can take advantage of a benefit (they keep abreast of all changing regulations, withholding rates, and government forms) that was once only available to large organizations. All these benefits at a fraction of the cost it would cost you to do it yourself clearly outweigh the headaches of having to worry if or in many cases… when things do go wrong.
The most important thing to remember between a PEO (i.e. also providers of HR services) and a Payroll Processor is in a PEO arrangement all tax and workers comp claims are filed under the PEO’s Federal ID Number (FEIN) versus a Payroll Processor who files tax information or workers compensation claims under your company FEIN.”
We hope that supplying our readers with this information will help you, your friends, and/or referral partners make sound personal and/or business decisions since we are arming you with important information to do so. As we continue to serve our clients on a variety of consulting segments, we will continue to provide more information on these subjects, along with our other consulting segments. In the meantime, if you would like more information on Employee Leasing Companies (also their HR programs) or Payroll Processors, you can respond here, to us through all our social media outlets, or call us personally at 813-474-2705 to discuss how you continue to remain focused on growing your personal or businesses bottom line, so you have a competitive advantage over your friends and competition. Otherwise, keep smiling, and thanks for taking the time to stop by and read our post. Hyper Smash

David Dandaneau is a Consultant at [SevenTimesSeven]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via Twitter @ddandaneau or any of the other social platforms you may find him on.